What does "niele" mean?

"Niele" (pronouced "knee-el-ay") is a Hawaiian word that means curious, nosy or inquisitive.

So why did I choose that name for my business? Because I feel like it says a lot about me and how I work. For one, it means I am all about asking questions. Getting to know a person, and their business is the first step to coming up with a design or marketing solution that will work. How do I find that out? By asking them, of course! Secondly, it means that I am interested in the world at large. I'm always reading new books, magazines, and anything that peeks my interest on the web. I talk to strangers about their lives, their opinions. I am always learning, absorbing what is happening around me and around the world.

And that's why my slogan is "be curious." I think it's good advice. There is the cliche, of course, that "curiosity killed the cat" and I say to that, well, I'm not a cat.

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