The blog is called "The New Radish", a play off of some of the research that my client is involved in. This research shows (among other things) that radishes (at a genetic level) are very similar to humans. And that goes to show that wildly different things can have surprising connections.
UPDATE: The logo has been designed in collaboration with my client. He drew the lettering (which is used throughout the blog). In addition to the logo, I also helped advise him on color, layout and shapes for the webpage itself.
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