After many discussions (which were about politics, computers, families, and sustainability as much as design), I have the final logo for my client, Cathy. Her business provides freshly made lunches delivered directly to schools. These lunches feature local, preservative-free & organic ingredients in biodegradable packaging.
The concept behind the logo was to give her something playful and friendly to match both her personality and her lunches (the sandwiches will be cut into kid-friendly shapes like stars, for example). The carrot character is one of many little "friends" that I've designed which will be used for her other marketing material - stationary, business cards, a brochure - and I will post them here once they are finished!
The lettering is my spin on the font Halcyon by l'Abécédarienne (more of her fonts available at http://www.abecedarienne.com
UPDATE: If you are interested in having Cathy make lunches for your school, you can email her at: keikilunchbox@gmail.com
And here are all the KLB friends, as promised. Click on the image below to see a bigger version.
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